Like any business model, AdSense has advantages and disadvantages. Therefore, we suggest that you continue reading to discover if this is the best option for your website or channel.
Advantages of AdSense
Lots of advertiser options
Those who use Google Ads have two options to display their campaigns: Search Network or Display Network ads, on pages affiliated with Google Adsense. This means that there are thousands of companies vying for the space you have available for their ads.
Affinity with the theme of your page or channel
Google AdSense differs from other advertising programs because it distributes ads based on the topic being discussed by the people who use it. So you run less risk of displaying something that is not of interest to your audience.
Variety of formats
AdSense offers sponsored links, graphic pieces, rich media, gifs and videos. This variety gives you the freedom to select the type of ad that is most relevant to your goals and audience. All you have to do is determine the format and dimensions of the ad, then the tool selects the most suitable piece of advertising to display.
You always decide the ads that will be displayed on your site
AdSense will not display anything inappropriate to your audience without your permission. If any advertiser or campaign disagrees with your content or violates your principles, you can prevent them from advertising on your page.
Opportunity to generate income when someone sees your ad
When someone engages with the ads that appear on your page or channel, you can generate revenue. Those who work with cost per thousand impressions (CPM) get paid automatically when a person accesses the page or watches a video.
If you use the cost per click (CPC) model, it must be qualified, that is, if someone clicks on an ad but then closes the page, you will not earn anything.
Disadvantages of Google AdSense
you need a lot of traffic
The value that Google AdSense pays depends on several factors, but the most decisive is the amount and type of traffic you receive, for a simple reason: the more visitors you have, the more people will see the ads and, consequently, the more likely they will be click.
Therefore, those who are just starting out may take a while to generate income.
It can compromise your user experience
No one likes to walk into a site and be showered with advertising without asking. Even though AdSense may limit the number of ads per account, it can still affect your visitor's experience, especially if they're on mobile devices.
It may take time to earn money
Another disadvantage of working with AdSense is that you can only withdraw what you earn if you manage to exceed Google's thresholds until the 21st of each month. This can discourage you if you are looking for a source of income with a quick and guaranteed return.
